The Municipality of Puebla is today?s capital of the fourth most important city of Mexico. During 2009, its city hall ranked infirst place in category of metropolitan city as part of “Digital City Award”. From the strategy to use information and communication technologies to reach governmental efficiency, as well as interact with the population and socioeconomic development of the zone, free wireless internet was implemented in 39 areas to facilitate the access to training of citizenship by using this new form of media. The municipality has a population with great economic disparity, which is translated in strong social exclusion, located mainly in housing units and popular colonies with people in situation of hereditary poverty. Because of that, the need of knowing the profile and the consumer habits of mass media communication emerges. The research evaluates identification of actual and potential users of the web2.0, so it can be possible to recognize the chances of intervention in this segment and increase its participation on public character programs and promoting equality of opportunities and the possibility being a participative citizenship that contributes to the local human development.