Type | Journal Article - Global Journal of Emerging Trends in e-Business, Marketing and Consumer Psychology |
Title | Costs and Added Value in the Marketing of Charcoal in Bujumbura |
Author(s) | |
Volume | 1 |
Issue | 2 |
Publication (Day/Month/Year) | 2015 |
Page numbers | 328-336 |
URL | http://orbi.ulg.ac.be/bitstream/2268/190332/1/Costs and Added Value in the Marketing of Charcoal inBujumbura.pdf |
Abstract | This study analysed the costs, the added value and its components in the marketing of charcoal in Bujumbura to identify areas in which interventions could improve efficiency in the charcoal marketing system. The study surveyed 100 retailers and 30 wholesale traders of charcoal. The information on their business was collected using a standardized questionnaire. The structure of marketing costs shows that transport and rental to civil servants are the main items in which significant efficiency gains could be achieved. Charcoal marketing is a wealth-creating activity as it generates positive added value. Our results suggest that any improvement in transport infrastructure in rural areas will benefit market efficiency. |
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