Type | Journal Article - Revue Européenne du Droit Social |
Title | Les délocalisations dans le secteur automobile: une analyse du changement de la décision d’achat du consommateur Camerounais |
Author(s) | |
Volume | 27 |
Issue | 2 |
Publication (Day/Month/Year) | 2015 |
Page numbers | 112-122 |
URL | http://www.revueeuropeenne-du-droitsocial.ro/reviste/nr27/nr27.pdf#page=112 |
Abstract | Through an exploratory study conducted among consumers in Cameroon, we try to evaluate the perception of a product resulting from the process of delocalization of businesses. Finally, it is clear from this work that a change of the place of manufacture may induce a modification of the buying decision from the consumer. |
» | Cameroon - Troisième Enquête Camerounaise Auprès des Ménages 2007 |