With new modular forms of production and innovations in designs, craft, and material sciences,
furniture industry in India has been going through a complex dynamics that seeps through production
units that are mostly unorganised in nature. It appears as technology becomes more malleable, value
chains strive hard to adjust with these changes through learning by doing and appropriate forms of
labour market flexibilities. Moreover, owing to flexibilities ushered in by emerging international
business models, in recent times, the industry appears to have been caught in diverse strategic milieus
that may have emanated from economies of communication, scope that has been bred by innovative
designs, and new collaborative formats in supply chains. Juxtaposing these technological contexts with
livelihood, we explore the emerging dynamics in the industry, in particular new formats of supply chain,
skill sets, new occupations, entrepreneurial possibilities and so on. In this paper, we use unit records of
national sample surveys and annual survey of industry to capture the triad of livelihood, adoption of
technology and business in Indian furniture industry.