Fermented cassava flour marketing in Owerri metropolis of Imo State, Nigeria was investigated. Purposive
and simple random sampling methods were respectively used to select four markets and 60 respondents from the
markets. Data were obtained with copies of well structured questionnaire administered to the respondents via personal
interview. Analyses of data were actualized by means of descriptive statistics, Shepherd-Futrell and multiple regression
techniques. Profitability analysis gave mean net marketing incomes of N64300 and N4250 and net return of
investment values of 0.64 and 0.24 for the wholesalers and retailers respectively. The wholesalers were more efficient
than the retailers in the business. Net marketing income was statistically and significantly influenced by gender,
marketing cost and household size, while age, marketing experience, educational level and product price were not
significant. Problems militating against fermented cassava flour marketing as poor sales, lack of marketing activities such
as advertising, poor knowledge of fermented cassava flour, poor and instable price, preference for substitutes like wheat,
lack of capital and high transportation cost. Provision of soft loans and subsidization of cost of transportation through
government investment in urban mass transit and railway infrastructures will improve income and profit of the marketers