This study ascertained information sources that cassava farmers preferred to
use in Delta State. Area and stratified sampling techniques were used to select
villages and farmers. A total of 125 respondents were used for the study.
Questionnaire and interview schedule were used to collect data. Data were
analysed by use of percentages, mean scores, rankings, and factor analysis
based on homophily and heterophily communication factors. This study found
that the average age of cassava farmers was 45.6 years. Neighbour was the
most preferred source of information by cassava farmers with a mean score of
2.32. The second and third preferred information sources were opinion leaders
and farmers’ cooperative society with mean scores of 2.16 and 2.00
respectively. The result of factor analysis revealed that heterophilous factors
had higher factor loadings for neighbours(0.830), farmers’ cooperative
society(0.769), television(0.774) and friends(0.371). This result proved that
nowadays, cassava farmers preferred heterophilous information sources, from
those that belong to higher social strata due to search for improvement in
farming practices.