Fast food has become a prominent feature of diet and has grown
into a dominant dietary pattern among youth worldwide. It is
difficult to escape noticing the colourful edifice and bill boards of
these food outlets, one is probably just around the corner of your
street. Mr Biggs, Tastes Fried Chicken, Sweet Sensation, Big
Treat, Favourite etc. Due to competitive nature of the market many
of the food outlets market have started to blend their menus with
African cuisines like Pounded Yam, Amala, Moin-Moin, Eda, Semovita,
Fufu etc.This study analyzed fast food consumption pattern
among the youth in Ogbomoso metropolis of Oyo State, Nigeria.
Data were collected randomly from two hundred (200) respondents
with the use of structured questionnaire. Data was analyzed using
descriptive statistics, Logit and Tobit regression analysis. Data
analysis revealed that 68% of the respondents were male, 92%
were singled, 86.5% had tertiary education, 71% are Christians
while 72% of the respondents were students. Average age was
24.5 years. The factors affecting the respondents decision to
consume fast food are gender, hours spent in watching television,
income, education and hours spent at work/school.