This study was designed to investigate the economics of smoked and dried fish marketing in Yola North and South local
Government areas of Adamawa State. Data were collected from eighty respondents who were randomly sampled from
markets in Yola North and South local LGA of Adamawa State. The data were analyzed using multiple regression, operational
efficiency, profit and market margin formula. The results indicates that it is profitable to venture in to smoked and dried fish
marketing given a profit margin of N18, 492, 119.55/annum, N 142.03/kg of fish and return on investment of 0.47. The result
also revealed a market margin of 40%, which could be attributed to less marketing functions performed. The operational
efficiency was 287.9%, though transport efficiency reveals high transport cost. It is evident that smoked/dry fish market is
highly efficient in its operations. Thus, it is imperative that marketers should form cooperative societies to reduce the effect of
market intermediaries and government should improve rural feeder roads to enhance free flow of fish from rural to urban
markets in the study area