Definition
A household is said to subscribe to a newspaper or magazine/tabloid if there is a member of the household who always gets the print media by way of buying from a distributor/agent. Normally the newspaper, magazine/tabloid received directly by the household in the respondent's address, and the payment is done at once either in advance or at the end of the month.
1. Buy in retail routinely if a member of the household often buys the newspaper/magazine/tabloid in retail routinely.
2. Buy in retail not routinely if a member of the household sometimes buys the newspaper/magazine/tabloid