Enterprise Survey 2013

Armenia, 2012 - 2013

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Reference ID

ARM_2013_ES_v01_M

Producer(s)

World Bank, European Bank for Reconstruction and Development

Metadata

DDI/XML JSON

Study website

Created on

Sep 05, 2014

Last modified

Mar 29, 2019

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22566

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Introduction of a new method of advertising or product promotion (ECAo15b)

Data file: armenia_2013_full_data

Overview

Valid: 43

Invalid: 317

Type: Discrete

Decimal: 0

Start: 1835

End: 1836

Width: 2

Range: -

Format:

Questions and instructions

Literal question

Over the last three years, has this establishment introduced new or significantly improved marketing methods in the following areas?
Introduction of a new method of advertising or product promotion, such as use of a new media for advertising, a new brand image or logo, a new trademark

Categories

Value	Category
-9	Don't know
-8	Refused
1	Yes
2	No
Sysmiss

Warning: these figures indicate the number of cases found in the data file. They cannot be interpreted as summary statistics of the population of interest.

Interviewer instructions

INTERVIEWER: THIS SECTION SHOULD BE ANSWERED BY RESPONDENTS REPORTING NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE.
IF THE RESPONDENT DID NOT REPORT NEW OR SIGNIFICANTLY IMPROVED MARKETING METHODS IN QUESTION H.5 IN THE MAIN QUESTIONNAIRE, GO TO SECTION RESEARCH AND DEVELOPMENT (QUESTION O.16).

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