| Value | Category |
|---|---|
| 1 | Trader |
| 2 | Neighbor farmer |
| 3 | Need for money/immediate cash |
| 4 | Agriculture extension worker |
| 5 | Quality of agricultural produce |
| 6 | Quantity harvested/agro-processed |
| 7 | Market information (price information) |
| 8 | Radio and other media |
| 9 | Local government officials |
| 10 | Supply condition in food market |
| 11 | |
| 12 |