With demand exceeding supply, severe peak and energy shortages continue to plague the sector. The case for tariff reform in India is thus clear. There is, however, a need to estimate the impact of tariff revisions on electricity consumption before any such revisions could be implemented. The effects of any price revisions on consumption will depend on the price elasticity of demand for electricity. Our study uses a single equation approach to modelling the residential demand for electricity in four different quarters i.e. July-September, OctoberDecember, January-March and April-June. Our model takes care to incorporate not only the conventional socio-economic factors but also demographic and meteorological factors when estimating electricity demand. Our results suggest that the idea of subsidizing the poor in some way other than with electricity deserves attention.