This survey investigated the willingness to pay for an improved water quality and
reliability in Chobe ward in Maun. On average, 54% of the households are willing to pay for
improved water quality. It is therefore apparent that Chobe Ward, Maun residents in general
regard water as an economic good as they are willing to pay for its provision. Those with a higher
income were willing to pay for an improved water quality and reliability of supply. This finding
corroborates the environmental economic theory which assumes that the demand for an improved
environmental quality increases with income. The older the person the more they are willing to pay
for improved water quality and reliability. Larger families are not willing to pay for an improved
provision of water services. Also, educated people are lesser willing to pay for improved water
quality and reliability.