Emotional labor involves an employee handling a wide range of his or her feelings and emotions on the job, interacting with a customer. Emotional awareness and control is necessary to maintain positive relationships with customers, and ensure continued income and profit for the company. Yet the majority of these emotions and feelings are fake, or what Hochschild (2012) defines either as surface acting or deep acting. This research paper sought to examine the effects of acting on a regular basis on the part of the employees of several international dining franchises in Cebu, Philippines, whether it leads to emotional exhaustion, stress, or it affects their productivity, relationship with co-workers and family, or influences their decision to quit their jobs. These employees work in upscale quick-service restaurants. A Likert-scale, 81-item questionnaire was sent out to 136 employees. A focus group discussion followed, to check for understanding and validity and reliability of the survey answers. Regression analysis was used to analyze and interpret the results.