This research is interested to study ―Tenawo Bebetiwo‖ health television program which is
intended to enable the public to have a healthy life style and educate the society about the
symptoms, causes, effects, and control and prevention methods of different kinds of diseases.
The objective of the study is to examine how audiences of ―Tenawo Bebetiwo‖ television
program of Kombolcha town perceive the messages transmitted in the talk show, explore how
the talk show addresses the problem of the community and how audiences used the information
provided on the program in their day to day life.
In order to achieve the research objectives qualitative research method was used and data was
collected with a semi-structured interview guide. Focus group discussion and in-depth interview
were conducted among audiences of Kombolcha town and snowball and purposive sampling
techniques used to get participants of the research. Data found from audiences was triangulated
with the interviews of health professionals and producer of Tenawo Bebetiwo program. Finally
qualitative thematic analysis was used after interviewdata was coded and categories selected and
then four thematic areas were identified and discussed.