The transformation taking place in India's agriculture and crop cultivation choices is brought about by a few key factors that have begun to heavily influence the patterns of crop cultivation, the movement of food through India and the effect of these on nutrition on different income classes in rural and urban habitats. In this view, foreign direct investment in multi-brand retail and the influence of the retail food industry is linked with climate change impacts and the proposed genetic engineering solutions; the combining of agriculture, health and nutrition is aided by pro-technology policies and consumption geared for urbanising India; and the domination by the USA of the crop science, research agenda and market reform process is still evident. These factors are responsible for the repetition of the misdiagnosis of impending hunger in the country by the Government of India as being a consequence of a lack of food, to be tackled today, and tackled exclusively by technological means.