Illegal hunting for bushmeat is regarded as an important cause of biodiversity decline in Africa. We use a
stated preferences method to obtain information on determinants of demand for bushmeat in villages
around the Serengeti National Park, Tanzania. We estimate the effects of changes in the own price of
bushmeat and in the prices of two substitute protein sources – fish and chicken. Promoting the
availability of protein substitutes at lower prices would be effective at reducing pressures on wildlife.
Supply-side measures that raise the price of bushmeat would also be effective.