This study aimed at examining the socio-economic implication of vegetable business to rural
communities. Specifically, the study focused on Ghona Village, in Chekereni in Moshi District.
The sampling frame used was all road-side business participants (men and women) at the study
area whereby 39 women and 1 man were interviewed. The information was collected through
the use of interview schedules and documentary review. The findings of the study revealed that
vegetable business, which was mostly done by women, had potential socio-economic implications
to the participants. The findings showed that the business had a significant role in ensuring and
promoting socio-economic welfare of the households. There were challenges and opportunities
arising from the business. Some of the opportunities that emerged as a result of vegetable business
included access to other socio-economic opportunities like increased social capital, business
networking, access to loan opportunities, and receiving business (entrepreneurial) education and
skills. With the above findings, the study recommends that district commercial/business officers
should coordinate and facilitate education in business development and entrepreneurial skills for
the vegetable sellers in the area. Also, there is a necessity of establishing a financial institution in
the area. Moreover, business environment should be improved for the better health of customers
as well as vegetable sellers. Finally, planners, decision makers and educators should undertake a
thorough study throughout the country where this kind of business is carried due to its significant
impact on household income.