Child mortality rate in Zimbabwe which stands at 97 deaths per 1,000 is horrendous and it poses a huge threat to
the realization of Millennium Development Goal number 4 which is to reduce under five mortality. Exclusive
breast feeding which has been found as one of the major remedies to the pandemonium is largely underutilized
in Zimbabwe. The study investigated the socio-economic and attitudinal barriers to exclusive breast feeding with
the objective of influencing the increase in the uptake of this noble intervention. This empirical study utilized a
mixed research methodology. It was noted that factors such as negative attitudes, low income, gender
inequalities, social influence, and traditional practices were hindering the uptake of exclusive breast feeding. The
study put forth recommendations to trigger the utilization of exclusive breast feeding.