Type | Working Paper |
Title | Impact of Emerging Marketing Channels in Agriculture: Benefit to Producer-Sellers and Marketing Costs and Margins of Banana and Potato Crops in Tamil Nadu |
Author(s) | |
Publication (Day/Month/Year) | 2016 |
URL | http://agro.unom.ac.in/wp-content/uploads/2015/09/12-Marketing-channels-TN.pdf |
Abstract | The area under potato cultivation shrunk and production declined over the period (1985-86 to 2013-14), however, there was increase in yield (kg/ha.) or productivity over the period in Nilgiris and Tamil Nadu because of technological advancement and incentives provided by the government. The area under banana of Trichirapalli increased from 21.27 percent in 1985-86 to 26.68 percent in 1990-91, thereafter; it declined to 10.84 percent in 2001-02 and 8.35 percent in 2006-07 and 8.87 percent in 2011-12. The area under banana declined by 12.4 percent during three decades due to urbanisation of Trichirapalli and conversion of farm lands into real estate. The yield rate (kg./ha.) of Trichirapalli district is higher than that of Tamil Nadu. There is overall decrease in area, production and increase in productivity (kg./ha.) of banana in Trichirapalli district over the period of time. A majority of the farmers are growing banana crop among the TMC (98 percent) and EMC (87 percent). 70 percent o OBC farmers belonged to TMC and 54 percent of farmers belonged to EMC, respectively. This implies that the majority of the farmers cultivating banana in Trichirapalli district are Hindus. Farmers who belonged SC/STs also participated in cultivation of banana in proportion to their size in the population. 96 percent and 93 percent of farmers are growing potato in Nilgiris district for TMC and EMC respectively. The SC farmers who cultivate potatoes form 24 percent and 20 percent in TMC and EMC respectively. The ST farmers constitute 14 percent and 13 percent for TMC and EMC respectively. More than 50 percent of farmers who cultivated potato in Nilgiris belonged to OBC category. 68 percent of TMC and 73 percent of EMC of farmers are in BPL category. They live in kuccha and semi-kuccha houses (52 percent of TMC and 53 percent of EMC). About 48 percent and 47 percent live in pucca houses. About 64 percent and 73 percent use the mobile phone. But xii computer and internet facilities are used by a small percentage. It is observed that the majority of them are having poor knowledge to use the modern technology and they do not have adequate marketing channels in the district. The median sizes of farms under banana in Trichirapalli are 2.82 ha. and 2.62 ha. for TMC and EMC categories. More than 80 percent own land and leased out land is only 14 percent. And 71 percent of area in the TMC is irrigated and 66 percent of area in the EMC is irrigated through groundwater. Land irrigated through surface water is not much (9.35 percent in TMC and 17 percent in EMC). The medium size of farm in Nilgiris district is 3.27 ha. in TMC and 4.61 ha. in EMC. The farmers who own land in the sample farm 50 percent and 64 percent in TMC and EMC respectively. The leased land accounted for 50 percent and 36 percent in TMC and EMC respectively. Nearly, three-fourth of the area under potato is irrigated with groundwater in Nilgiris. Only a small area is irrigated with surface water. A majority of them (TMC, EMC) cultivate groundnuts. Next to groundnuts, they prefer to cultivate banana; about 41 percent and 43 percent are marginal farmers. The small farmers constitute 29 percent and 30 percent among the farmers. The medium size farmers form 26 percent and 19 percent. During kharif season, the majority of the farmers grow potato, beetroot, carrot, cabbage and garlic. Generally, cauliflowers, beans, beetroot and cabbage are growing during rabi season. A majority of the TMC farmers grow cauliflower during rabi season.Among EMC farmers, 44 percent, 28 percent and 23 percent are small, medium and large farmers respectively who are engaged in potato cultivation during kharif season. Carrot is a main vegetable cultivated by among small (33 percent), medium and large farmers (12 percent). During rabi season, 18 percent and 14 percent of large and medium farmers grow beans. |
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