The study was conducted to measure the differences of materialistic values and
happiness by class status, gender and territory. A total of 200 heads of families were
randomly selected from Muzaffargarh and Multan city. It was explored that lower
class respondents were happier than middle and upper class (P<0.05); whereas,
upper class respondents were more materialistic than middle and lower class
(P<0.05). However, no significant difference of materialistic values and happiness
were found between rural and urban respondents (P>0.05). Similarly, no significant
difference of happiness were found between male and female respondents (P>0.05);
while, male respondents were more materialistic than females (P<0.05). It was
concluded that happiness is unequally distributed by class status in relation to
materialistic values (P<0.001).