The following project aims to carry out an analysis of the competitive situation in which
microenterprise Royal bakery located in the city of Bogotá and dedicated to the
production of bakery and confectionery for more than 30 years, the purpose of this work
is to know the current status of this through microenterprise a diagnosis organizational to
engage an internal and external analysis used arrays of analysis as the matrix of
evaluation of external and internal, factor profile of opportunities and threats (POAM),
competitive profile, profile of internal capacity (PCI) and the DOFA matrix, with which it
makes it possible to identify strengths and opportunities, as their points more weak. This
is proposed an organizational structure and a manual functions according to the
characteristics of micro-enterprises, which intends to improve important organizational
aspects such as the delegation of functions, communication, assignment of
responsibilities and levels of authority within the organization.