Human trafficking is considered the “slavery of the century”,-as transnational
crime- is a problem that occurs from the late nineteenth century. Colombia
developed, in 2009, the campaign “Con la Trata de personas no hay
Trato” to reduce and prevent this crime. This research evaluates strategies
to understand the social work of the media and determine the success or not
of the crime prevention purpose in the Colombian audience. He went to the
principles of critical discourse analysis, which showed vulnerabilities in the
economic-social-employment as well as elements in communication and information
management.