Type | Thesis or Dissertation - magister en administración de negocios |
Title | Estudio de la presencia de las cadenas de farmacia y su incidencia en el desarrollo de las farmacias independientes del sector El Condado, año 2015. |
Author(s) | |
Publication (Day/Month/Year) | 2016 |
URL | http://uio.uisek.edu.ec/bitstream/123456789/1715/1/TESIS MARIA FERNANDA SANCHEZ.pdf |
Abstract | The advancement that has occurred within the pharmaceutical market has favored the expectations in taste, desire and need of the consumers. This progress in the market and the consumption has caused independent pharmacies to disappear. While large pharmacy chains have managed to be the predominant in the eyes of the consumer. This kind of market includes convenience stores, which are the ones that attempt to replace the immediate needs of the consumers. These convenience stores are for delivering pharmacy goods over the counter and with easy access. Research deploys a study of the impact generated by pharmacy chains in the development of independent pharmacies in the area of El Condado. |
» | Ecuador - Encuesta de Empleo, Desempleo y Subempleo 2015 |