Estudio de la presencia de las cadenas de farmacia y su incidencia en el desarrollo de las farmacias independientes del sector El Condado, año 2015.

Type Thesis or Dissertation - magister en administración de negocios
Title Estudio de la presencia de las cadenas de farmacia y su incidencia en el desarrollo de las farmacias independientes del sector El Condado, año 2015.
Author(s)
Publication (Day/Month/Year) 2016
URL http://uio.uisek.edu.ec/bitstream/123456789/1715/1/TESIS MARIA FERNANDA SANCHEZ.pdf
Abstract
The advancement that has occurred within the pharmaceutical market has favored the
expectations in taste, desire and need of the consumers. This progress in the market and the
consumption has caused independent pharmacies to disappear. While large pharmacy chains
have managed to be the predominant in the eyes of the consumer.
This kind of market includes convenience stores, which are the ones that attempt to
replace the immediate needs of the consumers. These convenience stores are for delivering
pharmacy goods over the counter and with easy access.
Research deploys a study of the impact generated by pharmacy chains in the development
of independent pharmacies in the area of El Condado.

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