Abstract |
This work has as main objective to prove the feasibility in the creation of a company dedicated to import and trade of odontological implants of ML Implant System brand from Argentina to Ecuador, through the use of marketing strategies that will be focused on giving renown to the brand inside the 25% of implantologists in Pichincha. As a result, and thanks to the financial model foreseen, it can be proved that the project is viable and it will generate revenue. In conclusion, bringing this new brand to the country, and thanks to countless variables like the exchange rate, makes this project encouraging and it is proposed to analyze the feasibility in the expansion of sales not only for Quito but for the principal cities in Ecuador, as Guayaquil and Cuenca, for the next years. |