A study was designed to explore the marriage pattern, procreation, family values and family size in urban Punjab (Pakistan). For achieving the objectives, qualitative study consisting of seven focus group discussions – two groups of users of modern method of contraception and one group of non-users of any method of contraception from each city of Faisalabad and Lahore along with one group of local religious leaders (Imams Masjid) – was conducted. From discussion, the tendencies for marrying children at younger ages and having large families have been observed. It is concluded that social, moral, political and economic and religious belief systems define, control and direct the issues like marriage, childbearing and family size. Many participants and Imams viewed that early marriage and unrestricted procreation have been supported by the religion. So, there is a need to create awareness among the people about the teachings and principles of Islam about marriage, procreation, family formation and parents’ responsibilities concerning children socialization because Islamic view point on family building and family formation is very comprehensive, not rigid.