In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into
substantial increase in the purchasing power of the rural communities. Rural Markets are defined as those
segments of overall market of any economy, which are distinct from the other types of markets like stock market,
commodity markets or Labor economics. Typically, a rural market will represent a community in a rural area with a
population of 2500 to 30000. On account of green revolution, the rural areas are consuming a large quantity of
industrial and urban manufactured products. Products which have a quick turnover, and relatively low cost are
known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. The
Fast Moving Consumer Goods (FMCG) sector is a corner stone of the Indian economy. This sector touches every
aspect of human life. This paper will provide detailed information about the growth of FMCG industry in rural
market of India and examining the challenges, opportunities for the FMCG’s in rural market with growing awareness
and brand consciousness among people across different socio-economic classes in rural area of India and how the
rural markets are witnessing significant growth.