The study was carried out to determine the adoption rate of watermelon as an alternative crop to the melon the
farmers in Moro Local Government Area, Kwara State Nigeria are used to grow traditionally. Unfortunately,
melon had remained a poor marketing commodity over a long period of time due to price fluctuation. Data
collected were analyzed using descriptive statistics and gross margin. The results indicate that the majority
(80.87%; n = 93) trained in year 2007 are still active in watermelon cultivation. The adoption of watermelon
technologies was influenced by extension packaging styles, compatibility with known methods of melon
cultivation, relative advantages, good market price and ready market. Budgetary analysis revealed a profitability of
watermelon with gross margin of ?253,850.00 per hectare. The benefit/cost ratio (BCR) was 3:1. The study
identified poor extension visit to the farmers after the training. It therefore recommended that the local government
should acquire more tractors for hiring to the farmers while subsidy is required in other to reduce the cost of land
clearing. Finally, government should as a matter of urgency repair, grade and open up more road network that will
facilitating easy transportation of farm produce and reduce cost of transportation.