The study investigated folk media preferences and prospect for use in agricultural extension service
delivery in two Local Government Areas (LGAs) of Benue State. A total of 100 farmer respondents
were selected using a random sampling technique. Data collected were analyzed using frequency, mean,
percentage and chi-square. Majority (62%) of the respondents were married while 65% were males
indicating a non gender sensitive population. A chi-square analysis of the degree of association between
respondents’ personal and socio-economic characteristics and preference for folk media usage to obtain
agricultural information indicated that marital status, educational status and farm size determine folk
media preference. The study further revealed that folk media preference in descending order were:
folk songs, town crier, folk dance, friends/relations and groups/association. Major reasons for folk media
usage was effectiveness for information dissemination, entertainment and promotion of culture. It
is, therefore, recommended that since marital status, educational status and farm size determine folk
media preference, development agencies should take advantage of farmers’ preferences to ensure optimum
effect. Secondly, the major reasons for folk media usage reinforce the suitability of folk media for
information dissemination in the study area. Therefore, agencies involved in rural development should
use folk media to complement conventional media in Benue State.