South Africa's Media 20 Years After Apartheid

Type Book
Title South Africa's Media 20 Years After Apartheid
Author(s)
Publication (Day/Month/Year) 2013
Publisher Center for International Media Assistance
URL http://www.cima.ned.org/wp-content/uploads/2015/01/final_4.pdf
Abstract
Is what was dubbed “the miracle” of the South African transition from apartheid censorship to democracy and
freedom of expression coming undone? Does the country now have the diverse and vibrant media culture essential
to any functioning democracy? How, if at all, have U.S. and other development agencies contributed to this?
The answers to these questions are inevitably nuanced. Things are rarely black and white in any transition to
democracy, and the apartheid legacy of systematic underdevelopment and brutal silencing of the majority
of citizens was not undone with the casting of the 1994 ballot–nor with the signing of an internationally
lauded constitution.
In the 1980s, independent anti-apartheid newspapers launched with the assistance of international donors
contributed toward exposing the brutality of apartheid and to the eventual demise of the system. They played
a critical role in informing South Africans and the international community about the government’s violent
crackdown on any resistance to its racist policies. However, while these papers successfully defied attempts by
the apartheid government to silence them under successive states of emergency, only one of them has survived
the cuts in donor funding that accompanied the transition to democracy.
Although there has been a dramatic growth in broadcasting with the freeing of the airwaves from state
control, South African media now–almost two decades after the first democratic elections–is one of the most
concentrated in the world. This, and the consequent focus by the big media companies on profits over editorial
quality and integrity, has limited citizens’ access to a wide range of in-depth news and analysis.
In the meantime, international organizations such as Freedom House have downgraded South Africa’s freedom
of expression ratings in response to concerns about threatened new laws in South Africa. Judges and courts in
the country, meanwhile, generally have defended critical principles relating to freedom of expression, setting
important case law precedents on issues such as the importance of protecting journalists’ sources. The robust
and at times very heated debates about such possible laws–and what freedom of the media and the rights to
privacy and dignity really mean in practice–are themselves, it is argued by some, essential growing pains of a
new democracy and preferable to silence.
Donor support specifically for media has in the meantime been limited since 1994–although media projects
have at times benefited from aid earmarked for other issues such as gender, health, and social justice.
Information on media support specifically is therefore difficult to track as very few funders maintain detailed,
Executive Summary
cima.ned.org #SouthAfrica 7
readily available data on how much support they have provided to the sector. As a result , this report on funding
support for news media in South Africa is more indicative of broad trends than statistically precise.
The Open Society Foundation of South Africa–part of George Soros’s network of institutions–seems to be the
only U.S.-based private organization that has a dedicated program for media, though organizations such as
Atlantic Philanthropies have supported some news projects. Those interviewed for this research all said that
the major challenge they face (as donors or beneficiaries) is in “proving” measurable outcomes for this aid. Such
concerns however are not peculiar to South Africa or to organizations working there. A review of other studies
into support for news organizations in other countries shows that these challenges face media in other parts of
the world.
While the paucity of comprehensive information on funding for the media in post-apartheid South Africa
makes it difficult to reach conclusive findings about its overall impact, it is clear from this study that the few
cases in which dedicated, targeted support has been provided for quality news content it has contributed to
the development of islands of investigative journalism excellence. This in turn has ensured that those with
economic or political power are held to account, and it has drawn attention to ongoing struggles for social
justice. It is further evident that the need for independent, robust news media and for advocacy for freedom
of expression does not diminish with the introduction of democracy. It is, rather, critical to deepening and
entrenching such democracy

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