The concept of the Other is increasingly popular in nationalism and ethnicity literature, which usually proposes the existence of one significant Other for any national Self, and that this Other is usually threatening and negative. This approach is one-sided and in need of revision. I suggest that any nation may have many simultaneously existing Others, and more importantly, these Others need not be negative – they may also be positive. By exploring how (1) ‘the Other’ matters in identity construction; (2) there can be several Others at any one time; (3) the Other can be positive as well as negative; (4) the role of any given Other can change during various phases of national identity construction and maintenance; and (5) the particular ‘otherness’ of the Other has social and political consequences, this article will reconsider the role of otherness in the construction, transformation and maintenance of Estonian national identity.