In the study, I explored how to achieve sustained road-traffic accidents reduction
in Zimbabwe. Road traffic accidents are indiscriminant and each year hundreds
of people lose their lives in road traffic accidents in Zimbabwe. A mixed methods
research approach was used to conduct the study. The study was therefore done
in two phases. Phase 1 was a quantitative survey using questionnaires, and
phase 2 was a qualitative case study using semi-structured interviews. A sample
of 500 road-users drawn at random from internet databases formed the
respondents for the quantitative phase of the inquiry. A further 20 snowball
selected participants, formed the qualitative inquiry group. The key findings from
the study were that effective intervention planning, timely measurement,
adequate resourcing, and inclusive organization development interventions were
the key drivers of successful road safety programmes. Additionally, critical
interventions for sustainable road traffic safety in Zimbabwe included; community
consultation and involvement in road traffic safety strategy formulation and
implementation, mainstreaming road traffic safety education in the schools’
curricula, behavioral changes, financial, and engineering interventions.