Breastfeeding is not only one of the human rights, but also an important strategy to reduce children’s mortality and increase their survival (1). A longer breastfeeding period as well as more frequent health care visits have been two important protective factors for 1 – 59-month-child mortality (2). Child mortality rate (CMR) is an important determinant of the population’s health status and level of human development. It is also a vital target of the Millennium Development Goals (MDG) to be achieved (3, 4). As breastfeeding is the unique nourishment method for babies, it has been determined as a health priority for many years. It has been taken into consideration of Ministry of Health and Medical Education coincidentally with global movement for breastfeeding promotion and accomplished with compiling the plan to promote health care personnel as well as community knowledge and skills, to establish Baby Friendly Hospital Initiative (BFHI) and approve the breastfeeding promotion rules.