This study was carried out to analyze economics of fresh tomato marketers in Bauchi metropolis of Bauchi State, Nigeria. A
total of fifty (50) tomato marketers were selected from three major markets using a simple random sampling technique.
Descriptive statistics and farm budgetary techniques were used to analyze the data. The costs and returns analysis revealed
variable cost (99.99%) and fixed cost (0.01% of the total cost of tomato marketing with acquisition cost (87.46%) and cost of
empty baskets (4.37%) constituting the highest. The findings of returns per naira invested of 1.20k disclosed that the
enterprise is profitable. The cost of marketing was N68,670.00, total revenue was N80,000.00 and the net income of
N11,330.00 was realized, indicating highly profitable. The study further revealed that high cost of purchase during lean
season (46%), lack of storage facilities (30%) and difficulty in purchasing good quality during lean or off-season were the
major constraints confronting fresh tomato marketers in the study area. It was recommended that timely dissemination of
product information to all intending fresh tomato marketers in the study area and other surrounding communities would
encourage and enhance their marketing performance. It was further recommended for the need to restructure the layout of the
markets to make it corporate and habitable especially during and after raining season.