The incentives which encouraged the author to undertake this research work stem from the need for such work. First of all, comparatively little information is available within or outside Pakistan concerning the origins and evolution of planning and design characteristics of rural landscapes, and particularly the prevalent marketing structure and its related aspects of life in Punjab region. In Pakistan, sources of materials in the form of Government reports and special studies do exist, but they are widely scattered and relatively little attention is paid to them. This research study at Edinburgh University is an attempt to add to that scarce information by carrying out objective and systematic research on 'the comparative study of canal-irrigated (Bar) and wells-irrigated (Bet) areas with special reference to agricultural marketing problems of farmers in Punjab'. This study explores that the Bar areas, with the help of the British canal irrigation system, were planned in rural landscapes of Punjab and later due to overseas migration due to better education have proved prosperous as compared to the wells-irrigated (Bet) areas. This study mainly focusses on the comparison of agricultural marketing problems of the farmers from these planned and unplanned rural areas in the light of neoclassical, natural resource, locational and central place theories