Undoubtedly, poverty reduction has become a front-burner issue in
development and business agenda. Since its announcement and
defense by its advocates as a potent weapon against poverty, the
Bottom of the Pyramid (BoP) concept has been bedeviled by
controversies. A major controversy is whether or not MultiNational
Corporations (MNCs) can serve the BoP market profitably
without further impoverishing the poor. The main objective of
this study therefore is to assess if there is market for MNCs at
Nigeria’s BoP. The primary data for this study were collected
using Questionnaires administered to consumers in South Western
Nigeria. The secondary data used were obtained from the National
Bureau of Statistics Surveys; 2009/2010 Consumption Pattern and
Consumer Expectation. Using a combination of primary and
secondary data, the study employed multiple regression analysis
on determinants of consumption at Nigeria’s Bottom of the
Pyramid. Findings of the study were mostly in conflict with the
positions of the BoP advocates. On the basis of the trends in
Consumer Behavior and the composition of baskets of goods at the
Bottom of the Pyramid, the study concluded that the BoP market
would be better served by indigenous micro, small and medium
enterprises than Multi-National Corporations.