Acceptance of web based marketing information system has remained a topic of interest for a
last few decades. Several theories, specifically over the conceptualisation of the technology
acceptance model (TAM) have emerged and they have been applied in different contexts to
investigate new insights into the acceptance behaviour at individual and organisational levels.
The purpose of this paper is to determine whether a relationship exist between user
satisfaction and acceptance of web based marketing information system (MKIs) among microfinance
institutions in Nairobi Region, Kenya. Anonymous and self-administered questionnaires
were distributed to 383 respondents. A total of 370 usable responses were received, resulting
in a response rate of 96.6% which was considered satisfactory for subsequent analysis. Due to
the quantitative nature of the study, the results are analysed with statistical measures. The
results indicated that Satisfaction was influential determinant of acceptance with t= 5.1568, pvalue=
0.005 at 1% significant level. Theoretical contributions and practical implications of the
findings are discussed and suggestions for future research are presented