Ghana has a high unmet need for spacing (22 percent) and limiting (12 percent) births. According to the 2003 Ghana Demographic Health Survey, 25 percent of women 15-49 married and in union used a contraceptive method, but only four percent used long-acting methods such as female sterilization (1.9%), the IUD (0.9%) and implants (1%). The Ghana Health Service (GHS) was prompted to explore ways of increasing interest in the IUD through increasing awareness of this and other long-acting and permanent methods via interpersonal channels and by intensifying campaigns to dispel rumors about the method. The Health Research Unit (HRU) of the GHS, EngenderHealth‘s Quality Health Partners project and the Population Council‘s Frontiers in Reproductive Health (FRONTIERS) project, both funded by USAID, collaborated with the GHS to test inn