This study focuses on assessing the level of the consumers' participation in water demand management and to estimate their willingness to participate in water demand management. The study also focuses on determining the different socioeconomic factors associated with their willingness to participate in water demand management. A standard questionnaire is formulated in a structured manner and filled by a representative stratified sample of 600 households in the Greater Amman area. The willingness to participate in water demand management was analyzed using the Probit model and Chi2 test was used to tests the statistical significance of the cross tabulations. The results show that the majority of the interviewed consumers were willing to participate in demand management and prefer more direct forms of participation. The results also show that the willingness of the interviewed consumers was dependant mainly on their age and average income. The respondants are more responsive to penalties rather than rewards when it comes to taking measures aimed at reducing water consumption. When making policies, the policymakers should take into consideration the measures the consumers are more responsive to. More studies on consumer’s responses and preferences should be conducted.