This paper seeks to measure the magnitude of inter temporal and spatial variations in the prices of flower crop between same type of marketing institutions as well as different types of marketing institutions and to assess the competitiveness and efficiency of marketing in the rural and urban trade markets of flower crops in West Bengal in Indian context where female act as important marketing agents. This study suggests that trade market for most of flower crops are not efficient in the area we studied. However, price per unit for all flower crops is lower in village level markets, and female marketing agents offer lower price for all flower crops in all types of markets. Also, the marketing efficiency for some flower crops is somewhat higher for female marketing agents