The present exploratory and empirical research paper is based on the growth of interest on “Green Marketing” particularly “Green buildings” and consequently to analyse the application of the concept of green products related to psychographic factors. It attempts to analyse the impact of psychographic variables such as perception, attitude, learning, motivation and personality on the awareness and purchase of one of the green product: FRP (Fibreglass reinforced plastics) products. Accordingly, the research methodology was framed with the thought that many marketing problems can be solved today by looking beyond the secondary data so as to give an insight into the behaviour of the consumers. The questionnaire for primary data collection was presented to 700 respondents out of which received back only 550. For analysis of data, 200 questionnaire of those respondents who were aware of FRP material, and were the residents of Himachal Pradesh who took part in the decision making process regarding the purchases at the residential level. Hypothesis was framed regarding the impact of psychographic variables on the awareness and purchase behaviour of the consumers and the potential of these products. After the analysis of results the hypothesis related to psychographic variables was partially accepted.