This paper assesses whether the primary effect of the global crisis on Eastern European firms took the form of an adverse demand shock or a credit crunch. Using a unique firm survey conducted by the World Bank in six Eastern European countries during the 2008–2009 financial crisis, the paper shows that the drop in demand for firms' products and services was overwhelmingly reported as the most damaging adverse effect of the crisis. Other “usual suspects”, such as rising debt or reduced access to credit, were reported as minor. The paper also finds that the changes in firms' sales and installed capacity are significantly and robustly correlated with different demand sensitivity measures of the sector in which the firms operate. However, they are not robustly correlated with various proxies for firms' credit needs.