This study aims to identify the factors that affect women who use public and private oral contraceptive services. It also aims to assess user satisfaction among pill users, particularly those who are covered by the 30-Baht card of the Universal Coverage Scheme. 1,234 women of reproductive age from the Kanchanaburi DSS (Round 5,2004) were studied by using logistic regression to determine factors affecting the selection of farrrily planning providers. More than half of the pill users used private larnily planning serviccs. These users tended to be have a higher wealth index, live in urban areas, work in the business sector, and have at least a lower secondary education. Choice of the family planning service provider was inl'lucnccd nrostly by the pricc ol'the pill, lbllowed by the number of drugstores in the community. Almost all users were satisfied with the family planrring scrviccs thcy chosc, whcthcr thcse wcrc public or private. Of thc l2l pill users who were covered by the 30-Baht card of the Universal Coverage Scheme in the public sector, most were satisfied with the quality ol'rrrcrlicirrc aswcll :rs tlrc scrviccs tlrcy rcccivccl lionr hcalth provider