There is an untapped tourism potential among the over 1,300 rural Albanian villages. The goal of this project is to recommend community based tourism initiatives to develop tourism in the village of Pellumbas, outside of Tirana. The village features a magnificent cave which has recently been made accessible to tourists by a trail constructed by our project sponsor, the Outdoor Albania Association. Tourists are likely to be attracted by the natural beauty of the area, including the Erzen River, and by the hospitality of the villagers. We helped promote tourism for the village by means of a descriptive brochure, a website and a Facebook page. Based on interviews with villagers, local and regional officials, experts in rural planning, geologists, tour guides and tourists, we developed recommendations that would involve and benefit the villagers.