| Type | Working Paper - Asia Pacific Journal of Marketing & Management Review |
| Title | Rural Marketing Environment: a Conceptual Framework |
| Author(s) | |
| Volume | 2 |
| Issue | 9 |
| Publication (Day/Month/Year) | 2013 |
| Page numbers | 64-74 |
| URL | http://www.indianresearchjournals.com/pdf/apjmmr/2013/september/7.pdf |