One of the recognized challenges in the housing statistics sector is the absence of any information or even the basis of housing demand in the country as the usual statistics being gathered by the National Statistics Office concentrates on the existing housing stock and housing characteristics. Thus, the Housing and Urban Development Coordinating Council (HUDCC) through the project 'Development of Shelter Monitoring Information System' commissioned the Statistical Research Training Center (SRTC), in coordination with the National Statistics Office, to conduct a Housing Preference and Affordability Survey (HPAS) which aims to determine housing preference and affordability as well as effective demand. This was conducted in July 2009 as a supplemental survey of the first round of the 2009 Family Income and Expenditure Survey (FIES) of NSO in NCR and selected areas outside NCR. The sample covered 8,404 sample households that could be translated into 4,267,631 families. Results indicate that most of the families with plans to acquire property want a house and lot, majority prefers a Single-type house, more than half plan to acquire a property from 2011-2015 and almost half prefer to live near an establishments like school/church/hospital/market. Results also show that while a little over 1.1 million families are interested to acquire a house and/or lot in the near future only, only around 498 thousand families in Metro Manila and 379 thousand families living in areas outside Metro Manila have the capacity to afford the financial requirement to acquire a property.