Researchers have suggested that sharing of information is a way to effectively leverage knowledge and gain competitive advantage. This is particularly relevant when firms enter emerging markets. We explore such expansions in the context of the franchising industry where the key to success lie in managing knowledge flows between franchisor and franchisees. We develop a framework and typology of knowledge flows to understand how international franchisors manage knowledge across home and host environments. We first integrate prior research and develop a conceptual framework for knowledge flows in a cross-national franchise. We then propose a four-item typology of knowledge flows and derive implications for researchers and practitioners that stem from the typology.