The paper estimates own and cross price compensated and uncompensated elasticities and expenditure elasticities for North West Frontier Province using socio-economic and demographic factors flexible LA-AIDS model using HIES 2004-05 data. All the estimated models were statistically significant. The demand for wheat, fruits, vegetables, milk and cooking oil were inelastic while elastic for rice, meat and other food. All the commodities were normal while rice, fruits, meat and other food products were found to be expenditure elastic as compared to wheat, vegetables, milk and cooking oil. Hicksian own and cross price elasticities closely followed the Marshallian elasticities.