The results of a field study examined in this article show the remarkable success of a reproductive health education and community outreach project in Cambodia that has been implemented by the Ministry of Women's and Veterans' Affairs since 1995, both in terms of levels of volunteer activity and in terms of the impact of the project on increased knowledge and practice in reproductive health issues among the target population. A key to the project's success appears to be its adherence to principles identified, but seldom practised, such as a strong commitment to capacity building at all levels.