A supply of high-level agricultural skills is foundational to the South African agricultural sector's capacity to improve the quality and range of agricultural products and services so as to support small agricultural producers, meet domestic needs for food security and increase the competitiveness of local products on global agricultural markets. Concerns about the coexistence of graduate unemployment and skills shortages in the agricultural sector prompt the question: What is the shape of demand for high-level agricultural skills in the South African labour market? To answer this, the authors conducted 83 interviews with respondents in private, public and non-governmental organisations involved in agriculture. The findings reveal a rising demand for high-level agricultural skills among farmers, farm managers and foremen; in research and product development; in the sales and marketing functions of firms supplying primary agriculture; in government entities across a wide range of occupations; and in public and private sector R&D.